Monday, November 14, 2011

More on Gain vs Value

Welcome!  I’m sorry but I just could not put up a post last week, I had a few things to sort out and that kept me out of the office through the week.  Thanks to all who have one way or the other sent feedback on posts on this blog so far.  I really appreciate your feedback. 

Someone asked me what a business is to do to make gain, while creating or giving value that outshines the gain.  Another respondent wanted to know if what I meant in the last post was that it is wrong for people to want to make gain.  On this post I will try and answer both questions and hopefully the issue of gain versus value will become clearer for us all.

The issue is never that a man or woman makes gain, the issue as I see and understand it is that the urge for making gain could be so strong that one is willing to bend the rules, compromise or even harm the other person, and this becomes the mindset of gain at all costs.  What I am proposing in the alternative is that we set out with the intention that whatever we are doing and will do, will carry a value worth more than any gain or money we may make.  Please note that what I am saying is not that we price ourselves, goods or services below cost and profit margin, but that we can make profit while still ensuring that what our clientele or customers enjoy as value from our goods or services have by far more lasting impact than the money they have to pay for it.

The point therefore is that we ensure that those we deal with have a pleasant experience that makes whatever amount they pay worth it. It is a mindset thing if you ask me.  It is a determination that people will pay for the experience they will have for every time they come in contact with us, rather than just for the goods and services

Now to the question of what does a person do to ensure that they get gain from the value they create. The answer is simple, if we are setting out with the mindset that we want to add value, to make more gain; we just need to increase the number of people we are able to serve with the value mindset. To explain it, let me use Effectual Magazine as our example. When it became clear that we were called and created to add value to women in this peculiar way, we started to service through teachings that attracted a handful of women per meeting.

We were making impact but we also knew that for our dream to make gain then it needed to serve more women.  What we then did was take the teachings and put them into newsletter formats and started to spread them to a lot more women than we could reach with our meetings. Ultimately, we realized that the women were being blessed, but we could reach a whole lot more women and that was how the magazine was born. Even with the magazine, we have constantly looked for ways to reach more women, and today our readership transcends the shores of Nigeria and Africa. 

The secret is out, if you want to make more gain, find a way to serve more people and you will be amazed at the volume of lives you touch as well as the extent of the value you are able to create. The more people you can touch with value and impact in mind rather than money and gain, the more your gain and profit goes up.

For everyone already living their dreams out there, try this simple principle and let me know how you have fared. 

Till next week, you will make it NevertheLess… I promise.


Sistar B

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